Welcome to What Justin Thinks!
Honest perspectives on digital commerce, AI, customer education, and career development from someone who has spent 15 years doing the work, not just thinking about it.
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What Ten Certifications in Thirty Days Taught Me About Customer Education Part 6: Key Takeaways
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What Ten Certifications in Thirty Days Taught Me About Customer Education Part 5: The Learner Experience Layer – Content Alone Is Not Enough
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What Ten Certifications in Thirty Days Taught Me About Customer Education Part 4: Currency is a Feature, Not a Footnote
About Justin
15 years at the intersection of digital commerce, learning, and the kind of organizational complexity that only large retailers and SaaS companies can produce. I’ve spent my career building things, teaching people how to use them, and figuring out what actually works. This is where I share my perspective on digital commerce, AI, customer education, and the lessons I’ve learned along the way.